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SBD/Issue 222/Sports Media
Weather Report: Barberie Reportedly Out Of Fox’s NFL Show
Published August 15, 2006
|Fox’ NFL Pregame Show To Feature (l to r) Howie
Long, Joe Buck, Terry Bradshaw And Jimmy Johnson
ON THE ROAD: The HOLLYWOOD REPORTER’s Paul Gough writes the move to make Joe Buck the host of “Fox NFL Sunday” “gives Fox Sports the push it has needed to move the pregame show onto the road, where it occasionally has been during the postseason.” Fox Sports President Ed Goren: “It’s something that we’ve wanted to do forever” (HOLLYWOOD REPORTER, 8/15). Fox Sports TV Group Chair & CEO David Hill said that the show “will originate from stadium parking lots and cost only ‘marginally’ more than doing it from” an L.A. studio (MIAMI HERALD, 8/15). Buck joked about handling studio and announcing duties: “I think I’ll be bad in the first half, but the game is won and lost in the fourth quarter” (NEWSDAY, 8/15). Hill: “We’re all scared about doing this. It’s technically tough. It’s sweaty armpits at 2 in the morning and getting back on Maalox.” Former Fox NFL studio host James Brown left in the offseason for the same job at CBS, which Hill said “was a wake-up call for us — we’d gotten fat and lazy” (USA TODAY, 8/15).
TERRY CLOTH: Buck and Fox’ Terry Bradshaw appeared on FSN’s “BDSSP” last night, where Bradshaw said, “When we’re through with this football season, (Buck will) be doing commercials, he’ll be doing movies.” After it was pointed out that Buck already appears in ads for Holiday Inn, Bradshaw said, “I forgot. He’ll be doing better commercials for more money.” Buck, on Bradshaw’s nude scene in the film “Failure To Launch”: “I think he did that to make everybody feel better about themselves” (“BDSSP,” FSN, 8/14).
TEAM WORK: The following chart lists Fox’ six NFL broadcast teams.
|Joe Buck||Troy Aikman||Pam Oliver|
|Dick Stockton||Daryl Johnston||Tony Siragusa|
|Kenny Albert||Brian Baldinger||Chris Myers|
|Sam Rosen||Tim Ryan|
|Ron Pitts||Terry Donahue|
|Matt Vasgersian||J.C. Pearson||Jay Glazer|
BUS RIDE: Steelers coach Bill Cowher said he was “very disappointed” by new NBC studio analyst and former Steelers RB Jerome Bettis saying during halftime of the Sunday night game that he thinks this will be Cowher’s last season coaching the team. USA TODAY’s Michael Hiestand writes Cowher “didn’t flatly contradict Bettis,” who “passed the first test for TV rookie analysts: Being willing to rile up old compatriots” (USA TODAY, 8/15). SI.com’s Peter King praised Bettis for having “the guts right out of the box on national TV” to make the comment about Cowher. NBC Universal Sports & Olympics Chair Dick Ebersol during the game’s forth quarter walked into the production trailer and said, “Jerome Bettis, journalist!” (SI.com, 8/14).
|Ebersol Says NFL Smart To
Put Games On Own Network
NFL NETWORK: Ebersol said of the NFL putting the eight-game Thursday-Saturday package on NFL Network, “Long-term strategic, it’s very smart on their part. Who knows where our world will be in six years? Will there be four aggressive network bidders, and if not, why not find out what kind of business you can develop on your own as a potential home for more than just those eight games.” A media investment banker said, “Their big risk is that cable operators just say no [to carriage]. Then you’ve given up $400[M] a year and have a network that’s just not big enough.” BROADCASTING & CABLE’s Grossman & Higgins write, “For the investment to be worthwhile at the end of six years, NFL Network would have to be generating around $300[M] in operating cash flow and around $1[B] in revenue. If the league can ram its license-fee hike through its current distribution of 41 million subscribers, NFL Network will generate around $850[M] a year in license fees. At 60 million subscribers, that figure grows to $500[M]; at 80 million, $675[M].” NFL Network Senior VP/Distribution Sales & Marketing Adam Shaw said that the “near-term goal is 80% national coverage.” Shaw: “We know it might take a year or two to get there” (BROADCASTING & CABLE, 8/14 issue).