Wisconsin Gov. Proposes Bucks Arena Funding NBC To Focus On Super Bowl, Not Deflategate FS Indiana Offering Pacers Games On App Canadian Viewership Down For NHL ASG Golf Analyst Nobilo Joins CBS Sports John Harbaugh To Serve As SB Analyst Fire Games Moving To CSN Chicago Kardashian Featured In T-Mobile Super Bowl Ads NFL Launches Official YouTube Channel Progressive Field Renovations On Track
Upcoming Conferences and Events
SBD/Issue 222/Sports Media
Cavaliers Leverage New Local RSN For Better FSN Ohio Deal
Published August 15, 2006
|LeBron’s Popularity Continues
To Grow In Asian Markets
SECOND COMING: In Cleveland, Mary Schmitt Boyer noted the Cavaliers F LeBron James’ popularity “has grown in Asia in general, and China in particular.” The Cavaliers “are exploring options” for Cleveland-based Erie Chinese News reporter Bao Renjun’s “involvement with their Web site.” Last season, he did a story on Chinese C Mengke Bateer, who tried to make the Cavaliers roster. Bao: “More and more Chinese media are interested in LeBron. ... Last season, I covered the Cavs and LeBron for almost all the Chinese media. Now, I am talking to the only national TV in China, CCTV. We are investigating the possibility of sending a live voice to China when they televise the Cavs home games.” More Bao: “Chinese can see LeBron’s commercials on TV for Nike and Sprite. ... Almost every [Chinese] sports Web site has a column or blog designed exclusively for LeBron” (Cleveland PLAIN DEALER, 8/13).