Week 13 "MNF" Overnight Down 9% McIlroy, Rooney Star In New Nike Ad NBA Game In Mexico Part Of Int'l Push Fantasy Sports Net Slated For March '14 Launch Nike Opts To Extend Deal With Ohio State Maffei Concerned Over Rising Sports Costs App Review: BTN2Go For iPhone Media Notes CBS Up For NFL Week 13 Overnights CBS Leads Rivalry Weekend With Iron Bowl
SBD/Issue 222/Sports Media
Cavaliers Leverage New Local RSN For Better FSN Ohio Deal
Published August 15, 2006
|LeBron’s Popularity Continues
To Grow In Asian Markets
SECOND COMING: In Cleveland, Mary Schmitt Boyer noted the Cavaliers F LeBron James’ popularity “has grown in Asia in general, and China in particular.” The Cavaliers “are exploring options” for Cleveland-based Erie Chinese News reporter Bao Renjun’s “involvement with their Web site.” Last season, he did a story on Chinese C Mengke Bateer, who tried to make the Cavaliers roster. Bao: “More and more Chinese media are interested in LeBron. ... Last season, I covered the Cavs and LeBron for almost all the Chinese media. Now, I am talking to the only national TV in China, CCTV. We are investigating the possibility of sending a live voice to China when they televise the Cavs home games.” More Bao: “Chinese can see LeBron’s commercials on TV for Nike and Sprite. ... Almost every [Chinese] sports Web site has a column or blog designed exclusively for LeBron” (Cleveland PLAIN DEALER, 8/13).