SBD/Issue 222/Sponsorships, Advertising & Marketing

Tiger Woods To Sport New Line Of Nike Golf Shoes For PGA

By Scott Hamilton, Staff Writer, SportsBusiness Journal

Woods To Debut SP-8 TW Tour
Spikes At PGA Championship
Tiger Woods will wear a new line of Nike golf shoes this week as he tries to capture his third PGA Championship. Woods will break out a white pair of SP-8 TW Tour spikes when the first round begins Thursday at Medinah Country Club near Chicago. He will also wear those on Saturday and will don a black version for the tournament’s other two rounds. The shoe incorporates Nike’s new “Power Platform” technology, a four-tiered system designed to improve balance, traction and weight transfer through impact. The SP-8 TW Tour — as well as the SP-6 and SP-5 golf shoes — will be available as part of the Nike Golf fall collection, with prices ranging from $110 (for the women’s SP-5) to $220 (SP-8).

CLOTHES: Woods will wear his usual Sunday red during the final round of the PGA Championship. Nike Golf officials, in a well-planned fashion script completed more than a year ago, have Woods wearing an atom red drop needle polo shirt this week. A French blue dri-fit fine stripe polo is planned for the first round, followed by a dark melon brush statement polo on Friday. Woods will sport a sail-colored tattersal jacquard polo for Saturday’s third round. All of the shirts are available to the public as part of the Tiger Woods Fall/Winter Collection for $70-90 each.

Tiger Woods’ Nike Apparel Schedule At PGA Championship

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Related Topics:

Nike, PGA Tour

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