SBD/Issue 222/Sponsorships, Advertising & Marketing

New Nike + iPod System Receives Tepid Feedback In Review

Nike + iPod Receives Lukewarm Review
The Nike + iPod system is reviewed by Kirsten Miller of the CHICAGO SUN-TIMES, who thought the Nike + shoes, which start at $85, “would come with everything I needed to get my iPod communicating with the shoes. But they didn’t even come with directions, just a sentence inside the box’s lid that said to visit nike.com — even though Nike has a dedicated site at nikeplus.com.” But at nikeplus.com, Miller “discovered that neither of the iPods I already owned ... works with the system. Only the iPod Nano does.” One of the “big selling points” for the system has been the “power song” function that turns on an “upbeat tune you’ve previously chosen.” But Miller “wasn’t impressed with that function, especially since there were a couple of times when I pushed and held the center button and nothing happened.” Miller: “You’ll want to make a workout playlist in your iTunes program, because other than scrolling through songs with your iPod’s back and forward buttons, you have to pause your workout to change music.” But “on the positive side, downloading the software and getting the system set up is super easy.” Also, the system “tracks distance fairly accurately once you calibrate it to your own pace.” Miller: “I’d say the Nike + iPod system is more about style than substance” (CHICAGO SUN-TIMES, 8/15).

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