NFL Owners Caught Off Guard By Leiweke Hiring NFL's New Air Policy Could Work In Brady's Favor NFL Continues European Branding Efforts Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Eli, Romo Star In DirecTV Sunday Ticket Ads Seau's Family Unable To Speak At HOF Ceremony NFL Debuts New Fantasy Football Campaign Redskins' Richmond Incentives Face Scrutiny
SBD/Issue 222/Sponsorships, Advertising & Marketing
NFL Inviting Partners To Purchase Sponsored “Vignettes”
Published August 15, 2006
BUSH WHACKED: The NFL fined Saints RB Reggie Bush for wearing his new adidas cleats during Saturday’s preseason game against the Titans. Bush said of the fine, which is believed to be $10,000, “adidas took care of it” (USA TODAY, 8/15). Reebok, Nike and Under Armour are the only brands with NFL supplier deals that allow players to wear their shoes on field without covering the logo (THE DAILY).