'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson Stewart To Grace NASCAR Video Game Cover Talladega Reducing Capacity To 80,000
SBD/Issue 222/Sponsorships, Advertising & Marketing
Published August 15, 2006
COME BACK? NASCAR driver Mark Martin said of reports he has been offered $8M to return to Roush Racing in ’07, “I wouldn’t hesitate a second to come back full time based on those crazy figures. But that’s not going to happen, I don’t think.” In Charlotte, David Poole noted NASCAR’s team limits would prevent Roush Racing from fielding a part-time team for Martin. Martin: “If I do any Cup driving at all, it’ll have to be with someone else.” Poole noted with Robert Yates Racing “seemingly rebuilding, rumors surfaced linking Martin to potential ownership there” (CHARLOTTE OBSERVER, 8/14).
PUT ME IN, COACH: Dan “Rudy” Ruettiger, the subject of the ’93 film “Rudy,” has launched a line of sport drinks. Rudy’s Revolution and a children’s drink, Rudy! Rudy! Flying Colors, will be carried by Gas City, the “first Chicago-area retailer to carry the drinks.” The Rudy drinks “went on the market about a month ago on the East Coast.” Ruettiger partnered with Drew Carver, son-in-law of former Notre Dame football coach Dan Devine, to found Scottsdale-based Rudy Beverage Inc., which is part of Global Beverage Solutions Inc.’s portfolio of companies (DAILY SOUTHTOWN, 8/12).