SBD/Issue 222/Sponsorships, Advertising & Marketing

Marketplace Round-Up

AD AGE’s Abbey Klaassen reports cable’s upfront will finish flat to 2% below the $6.5B it brought in last year. Turner Sports President David Levy said, “I don’t believe we’ll see an upfront marketplace that wraps up over a two-to three-day period. (Upcoming markets) will be spread out over a couple of months ... and it will be moving to a 52-week marketplace.” He added that his networks “grew volume in the mid-single-digit range on flat to slightly up cost-per-thousand rates” (AD AGE, 8/14 issue).

COME BACK? NASCAR driver Mark Martin said of reports he has been offered $8M to return to Roush Racing in ’07, “I wouldn’t hesitate a second to come back full time based on those crazy figures. But that’s not going to happen, I don’t think.” In Charlotte, David Poole noted NASCAR’s team limits would prevent Roush Racing from fielding a part-time team for Martin. Martin: “If I do any Cup driving at all, it’ll have to be with someone else.” Poole noted with Robert Yates Racing “seemingly rebuilding, rumors surfaced linking Martin to potential ownership there” (CHARLOTTE OBSERVER, 8/14).

PUT ME IN, COACH: Dan “Rudy” Ruettiger, the subject of the ’93 film “Rudy,” has launched a line of sport drinks. Rudy’s Revolution and a children’s drink, Rudy! Rudy! Flying Colors, will be carried by Gas City, the “first Chicago-area retailer to carry the drinks.” The Rudy drinks “went on the market about a month ago on the East Coast.” Ruettiger partnered with Drew Carver, son-in-law of former Notre Dame football coach Dan Devine, to found Scottsdale-based Rudy Beverage Inc., which is part of Global Beverage Solutions Inc.’s portfolio of companies (DAILY SOUTHTOWN, 8/12).

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Related Topics:

NASCAR, New England Revolution

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