Darlington Launches History-Focused Campaign Sprint Cup Race Avoids Final Four Conflict Dallas-Ft. Worth Set For Big Sports Weekend Minding My Business With David Strahan NHMS Could Erect Lights At Fans' Request Under Armour Makes Foray Into NASCAR Chevy Could Allow Rahal, Earnhardt Swap Darlington Optimistic About New NASCAR Dates Krafts' Ownership Of MLS Revolution Questioned Cup Race Moved From Fox Helps FS1
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SBD/Issue 222/Sponsorships, Advertising & Marketing
Published August 15, 2006
COME BACK? NASCAR driver Mark Martin said of reports he has been offered $8M to return to Roush Racing in ’07, “I wouldn’t hesitate a second to come back full time based on those crazy figures. But that’s not going to happen, I don’t think.” In Charlotte, David Poole noted NASCAR’s team limits would prevent Roush Racing from fielding a part-time team for Martin. Martin: “If I do any Cup driving at all, it’ll have to be with someone else.” Poole noted with Robert Yates Racing “seemingly rebuilding, rumors surfaced linking Martin to potential ownership there” (CHARLOTTE OBSERVER, 8/14).
PUT ME IN, COACH: Dan “Rudy” Ruettiger, the subject of the ’93 film “Rudy,” has launched a line of sport drinks. Rudy’s Revolution and a children’s drink, Rudy! Rudy! Flying Colors, will be carried by Gas City, the “first Chicago-area retailer to carry the drinks.” The Rudy drinks “went on the market about a month ago on the East Coast.” Ruettiger partnered with Drew Carver, son-in-law of former Notre Dame football coach Dan Devine, to found Scottsdale-based Rudy Beverage Inc., which is part of Global Beverage Solutions Inc.’s portfolio of companies (DAILY SOUTHTOWN, 8/12).