September 11 SBJ Examines Business Behind College Football

SportsBusiness Journal looks into the marketing machine known as college football. Few sports can deliver the masses to sponsors like college football, but the way that marketing and media rights are sold in this arena can pose a challenge for brands looking to get the best returns on their marketing dollars. We will pull out the playbook and look at the strategies that have resulted in the strongest partnerships, both nationally and regionally, and examine some of the creative tactics college football has used to maximize revenues and leverage its growing position in the sports landscape. Publishing Date: September 11. Ad Close Date: August 28. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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