Published August 15, 2006
SportsBusiness Journal looks into the marketing machine known as college football.
Few sports can deliver the masses to sponsors like college football, but the way
that marketing and media rights are sold in this arena can pose a challenge for
brands looking to get the best returns on their marketing dollars. We will pull
out the playbook and look at the strategies that have resulted in the strongest
partnerships, both nationally and regionally, and examine some of the creative
tactics college football has used to maximize revenues and leverage its growing
position in the sports landscape. Publishing Date: September 11. Ad Close Date:
August 28. For information on advertising contact National Advertising Director
Julie Tuttle at 212-500-0711 or email@example.com.
Increase your company's exposure in the sport business marketplace
and get your message in front of the industry's top executives. For more information
on placing a classified in SportsBusiness Daily, please contact Heather
Crawley at 704-973-1525 or firstname.lastname@example.org.