Window Of Opportunity: Polo Takes Unique Concept To US Open

CNBC Examines Ralph Lauren Polo Store In N.Y.

The Ralph Lauren Polo store in N.Y. is “reinventing window shopping” by mounting a 67-inch touch screen on its window display “where shoppers passing by can purchase merchandise,” according to CNBC’s Scott Cohn. As an official sponsor of this month’s U.S. Open, the retailer is “using the million-dollar technology to serve Polo customers U.S. Open-branded tennis apparel, and simply by tapping on the glass (of the store front) customers can shop ... 24/7 using a credit card reader installed on the window. Shoppers can either pick up their purchases or have them shipped.” Cohn added, “Polo is already set-up to have a virtual store on site at the U.S. Open using similar touch screen systems” (“Closing Bell,” CNBC, 8/8).