SBD/Issue 216/The Back of the Book

Overnight Nielsen Ratings From Weekend Sports Events

The following lists overnight Nielsen ratings from weekend sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
LPGA: Women's British Open-Third Rd.
8/05
ABC
1:30-3:00pm
1.0/3
X Games 12
8/05
ABC
3:00-5:00pm
1.0/3
X Games 12
8/05
ABC
5:00-6:00pm
1.3/3
Horse Racing: The Hambletonian
8/05
CBS
2:00-3:00pm
0.7/2
PGA Tour: Buick Open-Third Rd.
8/05
CBS
3:00-6:00pm
2.9/8
MLB: (Regional)
8/05
Fox
1:15-4:15pm
2.6/7
Jeep World Adventure
8/05
NBC
2:30-3:30pm
0.6/2
Ironman Triathlon
8/05
NBC
3:30-5:00pm
0.7/2
Golf: U.S. Junior Boys Championship
8/05
NBC
5:00-6:00pm
0.7/2
Golf: "Practice Like a Tour Player"
8/06
ABC
12:30-1:30pm
1.0/3
LPGA: Women's British Open-Final Rd.
8/06
ABC
1:30-3:00pm
1.3/3
X Games 12
8/06
ABC
3:00-5:00pm
1.1/3
X Games 12
8/06
ABC
5:00-6:00pm
1.4/3
Golf: "Road to the PGA Championship"
8/06
CBS
2:00-3:00pm
0.9/2
PGA Tour: Buick Open-Final Rd.
8/06
CBS
3:00-6:00pm
4.3/10
NASCAR Nextel Cup: Allstate 400
8/06
NBC
2:30-6:00pm
4.8/11
NFL Preseason: Hall of Fame Game
8/06
NBC
8:00-11:00pm
7.0/12

GOLF: CBS’ rating for the final round of the PGA Tour Buick Open, which was won by Tiger Woods, was up 23% from a 3.5/8 last year, when Woods finished in a tie for second. CBS’ third-round Buick Open rating was up 4% from a 2.8/7 last year....ABC’s final-round coverage of the Women’s British Open was down 19% from 1 1.6/4 last year, while third-round coverage was down 9% from a 1.1/3.

X GAMES: ABC’s Sunday 3:00-5:00pm ET X Games window was down 27% from a 1.5/3 last year, while the 5:00-6:00pm window was down 22% from a 1.8/4. The Saturday 3:00-5:00pm window was down 23% from a 1.3/3 last year, while the 5:00-6:00pm window was down 19% from a 1.6/4.

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