SBD/Issue 216/The Back of the Book

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  • Overnight Nielsen Ratings From Weekend Sports Events

    The following lists overnight Nielsen ratings from weekend sports events (THE DAILY).

    SHOW
    DATE
    NET
    TIME
    RAT/SHR
    LPGA: Women's British Open-Third Rd.
    8/05
    ABC
    1:30-3:00pm
    1.0/3
    X Games 12
    8/05
    ABC
    3:00-5:00pm
    1.0/3
    X Games 12
    8/05
    ABC
    5:00-6:00pm
    1.3/3
    Horse Racing: The Hambletonian
    8/05
    CBS
    2:00-3:00pm
    0.7/2
    PGA Tour: Buick Open-Third Rd.
    8/05
    CBS
    3:00-6:00pm
    2.9/8
    MLB: (Regional)
    8/05
    Fox
    1:15-4:15pm
    2.6/7
    Jeep World Adventure
    8/05
    NBC
    2:30-3:30pm
    0.6/2
    Ironman Triathlon
    8/05
    NBC
    3:30-5:00pm
    0.7/2
    Golf: U.S. Junior Boys Championship
    8/05
    NBC
    5:00-6:00pm
    0.7/2
    Golf: "Practice Like a Tour Player"
    8/06
    ABC
    12:30-1:30pm
    1.0/3
    LPGA: Women's British Open-Final Rd.
    8/06
    ABC
    1:30-3:00pm
    1.3/3
    X Games 12
    8/06
    ABC
    3:00-5:00pm
    1.1/3
    X Games 12
    8/06
    ABC
    5:00-6:00pm
    1.4/3
    Golf: "Road to the PGA Championship"
    8/06
    CBS
    2:00-3:00pm
    0.9/2
    PGA Tour: Buick Open-Final Rd.
    8/06
    CBS
    3:00-6:00pm
    4.3/10
    NASCAR Nextel Cup: Allstate 400
    8/06
    NBC
    2:30-6:00pm
    4.8/11
    NFL Preseason: Hall of Fame Game
    8/06
    NBC
    8:00-11:00pm
    7.0/12

    GOLF: CBS’ rating for the final round of the PGA Tour Buick Open, which was won by Tiger Woods, was up 23% from a 3.5/8 last year, when Woods finished in a tie for second. CBS’ third-round Buick Open rating was up 4% from a 2.8/7 last year....ABC’s final-round coverage of the Women’s British Open was down 19% from 1 1.6/4 last year, while third-round coverage was down 9% from a 1.1/3.

    X GAMES: ABC’s Sunday 3:00-5:00pm ET X Games window was down 27% from a 1.5/3 last year, while the 5:00-6:00pm window was down 22% from a 1.8/4. The Saturday 3:00-5:00pm window was down 23% from a 1.3/3 last year, while the 5:00-6:00pm window was down 19% from a 1.6/4.

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