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SBD/Issue 216/Sports Media
NBC Earns 7.0 Overnight For First NFL Game Since ‘98
Published August 7, 2006
|NBC Lands 7.0/12 Overnight Nielsen
Rating For Its First NFL Game Since ‘98
NICE RETURN: In Ft. Worth, Ray Buck reviews the Raiders-Eagles telecast and writes NBC “gives the show a clean look. The visuals are uncluttered. The graphics are simple and easy to read.” While the net went “a bit overboard self-promoting” the story of John Madden’s HOF induction, it reflected “more on the network than the analyst, who handled it well” (STAR-TELEGRAM, 8/7).
FIELD POSITION: In Charlotte, David Poole writes NBC “barely acknowledged what happened in two wrecks on the final lap” of the Allstate 400. The net did “squeeze in Jimmie Johnson’s victory interview before switching to a meaningless preview of a meaningless [NFL] exhibition.” Poole: “Do you think this year’s Chase for the Nextel Cup is going to be much more than a 10-week promo for the network’s new baby or what?” (CHARLOTTE OBSERVER, 8/7).