SBD/Issue 216/Sports Media

NBC Earns 7.0 Overnight For First NFL Game Since ‘98

NBC Lands 7.0/12 Overnight Nielsen
Rating For Its First NFL Game Since ‘98
NBC earned a 7.0/12 overnight Nielsen ratings for last night’s coverage of the Raiders-Eagles Pro Football Hall of Fame Game, the net’s first NFL game since ’98, down 1.4% from a 7.1/12 for ABC’s coverage of the Dolphins-Bears Hall of Fame Game last year. Last year’s game was on played on a Monday night. Meanwhile, NBC earned a 4.8/11 for the NASCAR Nextel Cup Allstate 400 at The Brickyard, down 5.9% from a 5.1/11 last year (THE DAILY).

NICE RETURN: In Ft. Worth, Ray Buck reviews the Raiders-Eagles telecast and writes NBC “gives the show a clean look. The visuals are uncluttered. The graphics are simple and easy to read.” While the net went “a bit overboard self-promoting” the story of John Madden’s HOF induction, it reflected “more on the network than the analyst, who handled it well” (STAR-TELEGRAM, 8/7).

FIELD POSITION: In Charlotte, David Poole writes NBC “barely acknowledged what happened in two wrecks on the final lap” of the Allstate 400. The net did “squeeze in Jimmie Johnson’s victory interview before switching to a meaningless preview of a meaningless [NFL] exhibition.” Poole: “Do you think this year’s Chase for the Nextel Cup is going to be much more than a 10-week promo for the network’s new baby or what?” (CHARLOTTE OBSERVER, 8/7).

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