SBD/Issue 216/Sponsorships, Advertising & Marketing

Flashy Entrance: Dwyane Wade To Star In New Lincoln Spot

Heat G Dwyane Wade is featured in one of four new ads, via Y&R Detroit, for the ’07 Lincoln Navigator, which arrives in dealerships in September. The ad shows Wade driving the redesigned SUV through an urban section of town when he sees a makeshift basketball court with children looking up at a broken hoop. Wade steps out of the car and calls the kids over to help pull out a new basketball hoop and basketballs for everyone. Wade then pulls a bike out of the car and throws the keys of the car to the coach and says, “My dream is to leave the world better than I found it” (Ford Motor Co.).

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