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SBD/Issue 216/Leagues & Governing Bodies
Stern Pushes Concept Of NBA-Backed Hoops Academy
Published August 7, 2006
|Stern Says NBA Plans To Double
Chinese Operations In Next Two Years
FINE CHINA: Stern during a visit to China over the weekend said the league “plans to double the size of its China operations over the next two years to help keep pace with rapid growth in demand for its products in the country.” Stern said that sales of NBA-branded products and broadcast rights in China “have been growing at 30% a year.” The league currently has three offices in China with about 50 staffers, and Stern said, “My guess is we’ll double it in size by the [’08] Beijing Olympics” (AP, 8/7).