August 28 SportsBusiness Journal Examines U.S. Pro Tennis

As the world of professional tennis descends on Flushing Meadows, SportsBusiness Journal will gauge the health of the U.S. Open and grade the USTA’s efforts to build support for the sport. Have steps such as the start of the U.S. Open Series and the use of blue courts produced the desired results? Do media partners have any new strategies to generate buzz and attract viewers, and how will sponsors activate around the event? Change comes slowly in the world of professional tennis — has the sport and, specifically, the U.S. Open started to move the needle? Publishing Date: August 28. Ad Close Date: August 14. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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