Quote of the Day
align="center">“If I’m watching a golf tournament Sunday afternoon with my family, I’m a lot more comfortable watching a commercial for pokerstars.net than I would be watching a commercial for Cialis.”
— Golfer Paul Azinger, when asked whether the PGA Tour may have a problem with him wearing a pokerstars.net logo on his shirt (ST. PETERSBURG TIMES, 8/3).
Top Stories
- The X Games begins today in L.A. amid signs it is outgrowing its “niche sport” tag and becoming part of mainstream America. Major news outlets are focused on the event, and at least one athlete, skateboarder Paul Rodriguez Jr., is demonstrating crossover appeal. ESPN continues to tweak the event, changing the roster of competitions to reflect the “evolving nature of action sports. One issue to keep an eye on: female athletes pushing for more prize money and exposure on ESPN.
Paul Rodriguez Jr. Highlights X Games 12.
News At Deadline
FCC orders Time Warner to reinstate NFL Network on Adelphia systems.
The Legend Of Billie Jean
USTA forgoes lucrative naming- rights deal, renames National Tennis Center to honor women’s sports pioneer.
Stand By Me
Nike to continue Juventus sponsorship despite relegation to Serie B.
The Mouse That Roared
NHL looking to stream games in Canada while balancing concerns of TV partners.
Land Of The Lost
City of Anaheim keeps promise to look at other options for proposed NFL stadium site.
Desert Oasis
NBA expecting unrivaled marketing response for Las Vegas All-Star Game.
Art Of The Deal
Penguins pursue contract with Evgeni Malkin despite no Russian transfer deal.
Glass Of Burgundy
THE DAILY goes One-on-One with “Talladega Nights” star Will Ferrell.
In Memory
Former 76ers Owner Fitz Dixon dies of cancer at 82.
