SBD/Issue 202/Sports Media

Red Zebra Launching Triple X ESPN Radio To Cover DC Area

Red Zebra Broadcasting today launches Triple X ESPN Radio in DC. Three stations -– WWXT-FM, WWXX-FM and WXTR-AM –- will trimulcast sports programming in the area. Triple X is the official home of the Redskins and the exclusive carrier of ESPN Radio in the region. Former Redskins RB John Riggins is hosting an afternoon drive-time show (RZB). In DC, Farhi & Heath write Redskins Owner Daniel Snyder is “counting on twin brands, the Redskins and ESPN, to lift three relatively weak stations that have been broadcasting Spanish-language pop music and talk. He is betting that if he can acquire more and more powerful stations ... he can create a wholly owned Redskins network reaching millions of fans from Pennsylvania to the Carolinas.” Red Zebra is “counting on listeners to find the strongest signal by jumping from one station to the next.” But BIA Financial Network VP Mark Fratrik said, “It would be better if there were one signal. It doesn’t knock me down. ... If you want to position yourself as the Washington area sports network, not having complete coverage makes it more challenging” (WASHINGTON POST, 7/18).

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