Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials Daytona Int'l Speedway Holding Flag Exchange
SBD/Issue 202/Sports Media
Published July 18, 2006
PEOPLE & PERSONALITIES: Pat O’Brien will host CBS’ “U.S. Open Late Night Show” during the net’s coverage of this year’s tournament (CBS Sports)....NESN has extended the contracts of broadcasters Tom Caron and Hazel Mae. Mae was rumored to be moving to ESPN once her original contract with NESN expired in August (THE DAILY)....John Boruk has joined Comcast SportsNet Philadelphia after previously working for WDIV-NBC in Detroit (Comcast SportsNet).
CARRIAGE DEALS: The Coyotes and AZ-TV have signed a new multi-year deal making KAZT-Ind the team’s over-the-air home (Coyotes)....Italian broadcaster RAI reached a deal to air the Euro 2008 soccer championships after “record viewing figures for its coverage of Italy’s dramatic World Cup championship.” RAI said that it was the “first broadcaster among the five major European markets to reach a deal” for the event (HOLLYWOOD REPORTER, 7/18).