Kings Cite Culture Change For Trading Cousins Monster Focused On Younger Audience At Daytona NBA ASG Has Best Viewership Since '13 NASCAR Going Big On Social Media For Daytona Braves Launch Marketing Effort For New Venue Atlanta United Signs RSN Deal With Fox Sports D-Backs' Brass Hopeful For Franchise Turnaround ESPN Tops ComScores In Unusually Slow Month Pirates Owner Says Club Underperformed In '16 Sportsnet Has Its First 360 VR Game Telecast
SBD/Issue 202/Sports Media
MLB Reportedly Asking About $70M For Remaining LCS Package
Published July 18, 2006
|MLB Reportedly Seeking
$70M For Available LCS Games
FOX: SPORTSBUSINESS JOURNAL’s Eric Fisher notes MLB’s decision to split its TV rights last week between Fox and Turner was “driven by necessity.” With Fox “insisting on lowering its annual fee as a means to avoid a repeat of the $225[M] in write-downs in its current, six-year-deal with baseball, MLB had little choice but to carve up the inventory.” Two actions “helped MLB work through” Fox’ concerns: MLB Commissioner Bud Selig “steadily negotiating” with News Corp. President Peter Chernin, and MLB President & COO Bob DuPuy having lunch in S.F. about a month ago with Fox Sports President Ed Goren and Fox Networks Group President Tony Vinciquerra” (SBJ, 7/17 issue).
TURNER: In this week’s SPORTSBUSINESS JOURNAL, John Ourand notes Turner now owns rights to the NBA, NASCAR, pro golf and MLB, which has industry execs “now pointing to TNT/TBS, not OLN, as cable’s second most important sports outlet, behind ESPN.” Turner will cease airing Braves games nationally after next season under its new MLB contract. Former Clear Channel TV Chair Mike Trager, on Time Warner’s pending sale of the team: “If someone else owns the team, they have no real incentive to carry them nationally” (SBJ, 7/17 issue). In Atlanta, Tim Tucker wrote ratings “were a key factor in Turner Sports’ decision to essentially end” airing Braves games nationally. Cable ratings for Braves games on TBS since ’83 have dropped 82%, from a 4.9 to a 0.9 (ATLANTA CONSTITUTION, 7/16).