The Browns last Thursday terminated their relationship with WOIO-CBS, three days
after the station aired the 911 tape of Browns Owner Randy Lerner’s sister, Nancy
Fisher, finding her six-year-old daughter drowned in a creek, according to Tony
Grossi of the Cleveland PLAIN DEALER. WOIO “was the only station to air the gruesome
portion of Fisher’s emergency call.” The Browns were entering the second year
of a three-year deal with WOIO, which reportedly paid the team $2M annually. Browns
VP/Communications Bill Bonsiewicz “confirmed the team is looking for a new station
to air its four preseason games and other programming throughout the season,”
but “declined to elaborate on the reason for the abrupt switch.” WOIO GM Bill
Applegate could not be reached for comment. Grossi writes the airing of the 911
call “was the last straw in a relationship that was rocky from the start,” noting
that neither party “was satisfied with local ratings” for Saturday and Monday
night Browns programming (
Cleveland
PLAIN DEALER, 7/18).