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SBD/Issue 202/Sports Industrialists
Bobcats Hire Michael Jordan Confidant As New President & COO
Published July 18, 2006
|Johnson (r) Taps Whitfield
As Bobcats President & COO
GOING TO MARKET: Whitfield said that it is “crucial the franchise broaden its marketing beyond the Charlotte city limits.” While the Bobcats have a deal with Time Warner, Johnson said of other area cable outlets, “We have to create a demand for our product in those markets so those systems say ‘I need to kick someone else off to put the Bobcats on.’” Whitfield “hopes to broaden the Bobcats’ appeal beyond the young, urban crowd currently attending games.” Whitfield: “We really need to draw the whole community (including) the NASCAR crowd. They bring 125,000 people where they [race]” (CHARLOTTE OBSERVER, 7/18).