Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M Cleveland Banks Increasing Sports Dollars New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike LeBron Praised For Role In Apatow's "Trainwreck" Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16
SBD/Issue 202/Sponsorships, Advertising & Marketing
The World Awaits: LRMR Devising Global Strategy For LeBron
Published July 18, 2006
|LRMR Taking Long-Term
Approach In Marketing LeBron
THE NEXT FRONTIER: LRMR said that its “ultimate goal” is to turn James into a “global icon, building partnerships with global companies,” by the ’08 Beijing Games. James is “mulling taking Mandarin classes in order to speak the language when he arrives in China.”
BUSINESS LEBRON: Thomaselli notes James is in L.A. this week shooting a Nike spot as part of the “Meet the LeBrons” campaign. The newest spot will portray James as “Business LeBron.” Microsoft, which has a relationship with James, is “helping promote the spot with a financial investment and by showing it on Windows Live” (AD AGE, 7/17 issue).