SBD/Issue 202/Front Page

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    Trying Times
    European broadcasters lobby IOC against moving ’08 Olympic swimming finals to appease NBC.

    Purse Strings
    ShopRite Classic threatens legal action against LPGA after being bumped on schedule by new Ginn event in South Carolina.

    Browns Out
    Browns dump local TV partner after station airs Lerner family’s graphic 911 call.

    Precursory Glance
    49ers’ stadium plan leaves many unanswered questions.

    Jam Pact
    LeBron James’ marketing group making favorable early impressions on sponsors.

    Air Qualities
    Bobcats tap former Wizards, Jordan Brand exec as new President & COO.

    Kids Incorporated
    On-field success allows FC Barcelona to put UNICEF logo on jerseys for free.

    Who Brought The Ringer?
    Wasserman Media hires Robert Prazmark to develop Olympic marketing

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    “I feel like somebody punched us in the stomach. We were talking to them about a contract, and they were negotiating behind our backs with someone else.”

    — ShopRite Classic Exec Dir Ruth Harrison, on the LPGA giving the event’s date to a new tournament (ATLANTIC CITY PRESS, 7/17).

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    Some See Moves As Sign Goodell
    Will Become Commissioner
    The NFL is undergoing a restructuring that will see the league’s marketing and licensing functions housed under the same unit, and some insiders see the move as a sure sign that Roger Goodell will be named the successor to Paul Tagliabue. “There’s no way these moves are made otherwise,” said a senior marketer at one of the NFL’s largest licensees. An owner quoted in today's N.Y. DAILY NEWS also believes Goodell "has the inside track." But he adds, "It's hard to make a truly accurate assessment without knowing who the other candidates are."

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