- Overnight Nielsen Ratings
- Poll: NFL Best For Reaching Males 18-34
- Top Sports Events On StubHub In '10
- Sports Execs Say Under Armour Had Big '10
- Poll: ND Offers Best Sponsor Opportunity
- Overnight Nielsen Ratings
- Heat Attendance Up 14.4% To Date
- NBA Attendance Remains Flat
- Bowl Game Gifts For Players
- ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 200/The Back of the Book
ESPN Sports Poll: Acceptability Of Sports Sponsorships
Published July 14, 2006
The ESPN Sports Poll, a service of TNS Sport, asks respondents, aged 12+, how
acceptable they think it is for a company to sponsor different sports-related
attributes. Following is a summary table for ’05 showing how acceptable respondents
think each is (ESPN Sports Poll).
Return to top
|
HOW ACCEPTABLE IS IT FOR COMPANIES TO
SPONSOR SPORTS-RELATED ENTITIES? |
||||||
|
|
ACCEPTABLE?
|
SPORTS ARENA
|
SPORTS LEAGUE
|
SPORTS TEAM
|
SPORTING EVENT
|
ATHLETE
|
|---|---|---|---|---|---|---|
|
1
|
Not at all
|
12.9
|
11.5
|
12.4
|
8.4
|
19.4
|
|
2
|
5.8
|
5.8
|
5.6
|
4.3
|
8.3
|
|
|
3
|
Moderately
|
31.0
|
30.6
|
29.1
|
28.4
|
30.8
|
|
4
|
11.7
|
11.9
|
12.1
|
13.4
|
10.1
|
|
|
5
|
Definitely
|
38.6
|
40.0
|
40.9
|
45.4
|
31.5
|
| AVERAGE |
3.57
|
3.63
|
3.63
|
3.83
|
3.26
|
|
