Official World Cup Web Site Delivers 4.2 Billion Page Views

Official World Cup Web Site Draws Big Numbers

FIFAworldcup.com during the June 9-July 9 tournament experienced a total of 4.2 billion page views, more than double the ’02 tournament. The site also had more than 138 million streams and over 875,000 fantasy sign-ups. There were 3.5 million photo pages viewed and 73 million page views on the site’s mobile Web destination (Yahoo). The site’s average number of pages viewed per person per day on a worldwide basis was 35. Internet users in Mexico viewed an average of 56 pages per day, followed by the U.S. (52), Portugal (48), Italy (44) and Switzerland (44) (comScore).

UNIVISION: For the week ended July 9, Univision’s coverage of the World Cup helped it earn a 1.4 average rating among adults 18-34, tying NBC for second-place in primetime in the demo behind Fox. It was the second straight week Univision was runner up in the demo. Univision averaged 151,000 viewers in the 18-34 demo for its World Cup games for the week, up 51% from ’02. Since the Cup began June 9, the net’s weekly average in the demo has been a 1.6, “even to its May sweeps average.” It is the only net “not to fall off significantly from its May sweeps level in that time” (MEDIALIFEMAGAZINE.com, 7/12). Univision drew nearly one million daily visits to its Web site and over 12 million unique browsers in June, its largest audience ever. The site delivered nearly 400 million pages of content in June, up more than 300% from page views delivered during the ’02 event (Univision).

IN THE U.K.: ITV1’s World Cup ad revenue is set to be down US$73.6M from the ’02 tournament, despite a 22% increase in viewers. BBC1 drew an average of 6.1 million viewers per live World Cup match, while ITV1 drew an average of 5.1 million (Manchester GUARDIAN, 7/14).