Chevrolet Leads Advertisers On Fox' MLB All-Star Game

The following chart presents the national advertisers on Fox’ broadcast of Tuesday’s MLB All-Star Game. The feed was monitored from Charlotte’s WCCB-Fox, but regional ads are not included in the chart. The advertisers are listed in terms of frequency and length. ^ = MLB sponsor. Pfizer, which uses its MLB partnership to promote Viagra, did not run an ad for the ED drug during the game.

COMPANY/BRAND	ADS, LENGTH	COMPANY/BRAND	ADS, LENGTH
Chevrolet^	1, :60 10, :30	State Farm	2, :30
PepsiCo^	9, :30	3M	2, :30
InterContinental Hotels^	5, :30	Travelocity	2, ;30
Yum Brands^	4, :30 2, :15	Columbia Pictures	1, :30 1, :15
Boehringer Ingelheim	3, :45	Allstate	1, :30
AOL	4, :30	Arby's	1, :30
ExxonMobil	4, :30	Bank of America^	1, :30
Johnson & Johnson/Merck	4, :30	DirecTV	1, :30
Subway	3, :30 2, :15	EA Sports	1, :30
Anheuser-Busch^	3, :30	Fine Line Features	2, :15
Burger King	3, :30	Geico	1, :30
Coors Brewing	3, :30	Hardee's	1, :30
Gillette^	2, :30 2, :15	Hyundai	1, :30
Nissan	3, :30	Jack in the Box	1, :30
Toyota	3, :30	Nestle	2, :15
Apple	2, :30	New Line Cinema	1, :30
DaimlerChrysler	2, :30	SunCom	1, :30
Goodyear	2, :30	20th Century Fox	1, :30
Heineken	2, :30	Universal	2, :15
MasterCard^	2, :30	AT&T	1, :15
Pfizer^	1, :30 2, :15	Warner Brothers	1, :15
Procter & Gamble	2, :30

NOTES: Yum Brands touted Taco Bell. Nestle advertised Baby Ruth candy bars. PepsiCo promoted the Aquafina, Gatorade and Pepsi brands. Anheuser-Busch promoted Budweiser and Budweiser Select, and Coors its Coors Light beer. InterContinental Hotels Group advertised Holiday Inn. EA Sports promoted its “NCAA Football 07” video game. 3M promoted its Filtrete Filters. Procter & Gamble touted its Old Spice Red Zone Body Wash. Pfizer promoted Bengay, Rolaids and Visine. Boehringer Ingelheim advertised Flomax. Johnson & Johnson/Merck promoted Pepcid Complete. Gillette advertised its Fusion razor and Right Guard Sport.

MOVIE NOTES: Movie studios promoted these upcoming theatrical releases: Fine Line Features’ “Invincible”; New Line Cinema’s “Snakes On A Plane”; 20th Century Fox’ “My Super Ex-Girlfriend”; Columbia Pictures’ “Little Man” and “Talladega Nights”; and Universal’s “Miami Vice” and “You, Me and Dupree.” WB promoted “Superman Returns” which is currently in theaters.

BROUGHT TO YOU BY: Sponsored elements that ran on Fox’ broadcast included “Burger King Have It Your Way Home Field Advantage”; “Chevrolet All-Star Postgame”; “Chevrolet All-Star Pregame”; “ExxonMobil Pitcher Profile”; “Flomax Game Summary”; “Holiday Inn Look Again Play of the Game”; “9 in 9 Sweepstakes presented by Chevrolet”; “Nissan Game Summary”; “Pepcid Complete Double Play”; “Pepsi Clutch Performance”; “Subway Fresh Buzz Trivia Question”; “Taco Bell Starting Line-Up”; and “Taco Bell Swing For a Million.” The Goodyear blimp provided aerial coverage.

SAFE AT HOME: The following virtual ads appeared behind home plate: Budweiser, Chevrolet, ExxonMobil, Gatorade, Gillette Fusion, Holiday Inn, MLB I Live For This, MasterCard, Pepcid Complete, Pepsi and Taco Bell.

PROMOS: Fox aired the following network promos, with their frequency listed parenthetically: “Fox NFL Sunday” (3), “Standoff” (3), “Vanished” (3), “’til Death” (2), FoxSports.com (1), “Justice” (1) and “Prison Break” (1).