SBD/Issue 198/Sports Media

NHL To Launch Social Networking Platform On NHL.com

The NHL prior to next season will introduce NHL Connect on NHL.com, which it calls the first league-sponsored social networking environment. Fans will be able to use NHL Connect, which was developed by California-based Five Across, to make personal profile pages that include comments, photos, podcasts and videocasts, as well as links to new articles and content, friends or colleagues. The platform currently is in a Beta testing stage on an invitation-only basis (NHL).

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