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SBD/Issue 198/Sports Media
MLB Officially Announces New TV Deals With Fox, Turner
Published July 12, 2006
|Fox Retains Exclusive Rights To
World Series In New Deal With MLB
RIGHTS FEES: The HOLLYWOOD REPORTER’s Paul Gough cites sources as saying that Fox will pay an average of $250M annually, down from the $417M it has been paying, and that Turner will pay $120M a year (HOLLYWOOD REPORTER, 7/12). However, the WALL STREET JOURNAL’s Brian Steinberg cites sources as saying that TBS will pay around $70M annually. One source said that MLB “expects to secure more than $3[B] over seven years from the Fox and TBS deals combined with payments from the remaining games to be sold (WALL STREET JOURNAL, 7/12). Fox Sports President Ed Goren said, “Our rights fees are significantly less than what we’d been paying. But going to cable TV, with its revenues from ads and subscribers, MLB could reach its revenue targets” (USA TODAY, 7/12). Goren added, “Fox has won the adults 18-49 race two years running. [Fox Entertainment President] Peter Liguori and his team has to figure out how to make the most out of postseason baseball. It makes sense to pre-empt fewer nights and create more windows for his schedule while retaining the promotional power of postseason baseball” (HOLLYWOOD REPORTER, 7/12).
|TBS Ending Three Decades
Of National Braves Programming
WORLD SERIES: Selig said of the decision to move World Series Game One to a Tuesday night instead of the current Saturday night start under the new deal, “For years, we started on a weekend and everyone grumbled to me — that Saturday night is a tough television night. ... We’re going to do it Tuesday and Wednesday, off Thursday, Friday, Saturday and Sunday, off Monday, then Tuesday and Wednesday. It’s a better fit” (DETROIT NEWS, 7/12).