SBD/Issue 198/Sports Media

Fox Sees First Increase In MLB All-Star Overnight Since ’01

Fox earned a 10.6/18 overnight Nielsen rating for last night’s MLB All-Star Game, up 8.2% from a 9.8/16 last year and the first year-to-year increase in the game’s overnight rating since ’01. Host city Pittsburgh delivered a 22.9/34 for last night’s game. The following presents overnight and final Nielsen ratings for the MLB All-Star Game since ’99 (THE DAILY).

MLB ALL-STAR GAME RATINGS TREND
YR
NET
OVERNIGHT RAT/SHR
%+/-
FINAL RAT/SHR
%+/-
'06
Fox
10.6/18
8.2%
NA
NA
'05
Fox
9.8/16
-5.7%
8.1/14
-8.0%
'04
Fox
10.4/17
-6.3%
8.8/15
-7.4%
'03
Fox
11.1/18
-2.6%
9.5/17
0.0%
'02
Fox
11.4/19
-8.8%
9.5/17
-13.6%
'01
Fox
12.5/21
14.7%
11.0/19
8.9%
'00
NBC
10.9/18
-18.0%
10.1/18
-15.8%
'99
Fox
13.3/23
12.0/22

NA = Final rating was not available at presstime.
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