SBD/Issue 198/Sponsorships, Advertising & Marketing

WNBA Sponsors Running Activations Around All-Star Game

By John Lombardo, Staff Writer, SportsBusiness Journal

The WNBA All-Star Game takes place tonight at MSG and the league’s corporate activations include Discover Card unveiling a new WNBA affinity card that includes access to The Discover Card Fan Lounges at each WNBA arena. Discover will also showcase the WNBA on its rotating billboard in Times Square.

AOL: AOL kicks off its sponsorship of the WNBA’s Greatest Moments program that gives fans the opportunity to vote online for the greatest shot, pass, milestone and inspiring performance and, ultimately, the single greatest moment in the league’s ten-year history. The top moment in WNBA history will be revealed during Game Two of the WNBA Finals in September.

RITTENHOUSE: Rittenhouse Trading Cards will release its second edition of WNBA trading cards, and a card sheet of four sample cards will be given to fans at tonight’s game.

WNBA All-Stars To Debut
Customized Reebok Uniforms

REEBOK: For the first time, WNBA All-Stars will be wearing customized uniforms made by Reebok. The uniforms will be available at the NBA Store, WNBAStore.com, MSG and at retail outlets around the country.

TOYOTA: Toyota is activating around its Toyota Heroes Moving Forward program, which this year honors a woman battling breast cancer who helps military widows. She will receive an all-expense paid trip to N.Y. where she will be honored at tonight’s game and receive a check for $5,000.

SOUTHWEST: Southwest Airlines has its Shoot For Hope program and will fly in a boy stricken with non-Hodgkins lymphoma and his family for the All-Star Game and all of the surrounding events.

ALL-STAR SALUTE: Laurent-Perrier and Kohler are official partners of the first-ever WNBA All-Star Salute luncheon that takes place today at the New York Hilton, with former U.S. Secretary of State Madeline Albright serving as the keynote.

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