SBD/Issue 198/Sponsorships, Advertising & Marketing

Reggie Bush Inks Two-Year Endorsement Deal With PepsiCo

Saints draft pick Reggie Bush has signed a two-year deal with PepsiCo and will shoot his first commercials for the company next week, according to CNBC’s Darren Rovell. PepsiCo has an NFL sponsorship deal running through 2011. Rovell said, “Bush is earning millions of dollars which is a lot to be said for a rookie. There are less than ten guys in the league who earn more than a million dollars (in endorsements)” (“Closing Bell,” CNBC, 7/11). Bush’s other deals include adidas, Subway, Hummer and EA Sports (THE DAILY).

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