MLBAM Takes Over NHL Digital Operations Nike Signs Shoe Deals With Towns, Russell Judge Orders NHL To Turn Over Injury Data HOFers Highlight NBA's Africa Exhibition Nike Preserves Converse's Original Look Blues' Stillman Staying The Course Blackhawks Building New Practice Facility Bettman Addresses Expansion, League's Strength Fresno State Partnering With Nike For Redesign Bridgestone, NHL Renew Sponsor Deal
SBD/Issue 198/Sponsorships, Advertising & Marketing
Published July 12, 2006
|Mayo (r) Could Skip College For
Professional Barnstorming Tour
LADIES NIGHT: WNBA Storm F Lauren Jackson will wear a pair of bright orange Nikes with “LJ15” on the heel during the All-Star Game tonight that are “designed to complement the Reebok All-Star East and West uniforms,” which will be orange and white (USA TODAY, 7/12).
LOOKING UP: NHL Senior VP/Consumer Products Brian Jennings said that the league’s licensed sales for the past season were more than 37% ahead of original estimates and are “on track to reach pre-lockout levels next season –- a year ahead of schedule” (SBJ, 7/10 issue)....Trading card industry sources said that Upper Deck’s wholesale hockey card revenue for this past season will approach $50M, and that hockey “now ranks ahead of basketball and football in the company’s pantheon of revenue producers.” Upper Deck Senior Marketing Manager for Sports Kerri Stockholm said, “Our hockey business is actually performing at a remarkably high level compared to all other sports and entertainment lines” (Toronto GLOBE & MAIL, 7/12).