SBD/Issue 198/Sponsorships, Advertising & Marketing

adidas Leads Advertisers On ABC’s World Cup Final Broadcast

The following chart presents the national advertisers on ABC’s broadcast of last Sunday’s FIFA World Cup Final presented by adidas. The feed was monitored from Charlotte’s WSOC-ABC, but regional ads are not included in the chart. The advertisers are listed in terms of frequency and length.

COMPANY
ADS, LENGTH
COMPANY
ADS, LENGTH
adidas
1, :60 2, :30
Canon
1, :30
AIG
3, :30
Celador Films
1, :30
Hyundai
1, :60 1, :30
Ford
1, :30
T-Mobile
3, :30
Geico
1, :30
Acura
2, :30
Guinness
1, :30
Anheuser-Busch
2, :30
New Line Cinema
1, :30
E-Trade
2, ;30
Progressive
1, :30
TGI Friday's
4, :15
S.C. Johnson
1, :30
Travelers
1, :60
Subway
1, :30
Universal
1, :30 2, :15
The Weinstein Company
1, :30
Vonage
2, :30
Warner Bros.
1, :30
Apple
1, :30
Yum Brands
1, :30
Buy.com
1, :30
 

NOTES: Yum Brands promoted Taco Bell. Anheuser-Busch touted its Budweiser brand. S.C. Johnson advertised its Edge Active Care Shave Cream.

MOVIE NEWS: The following movie studios promoted these upcoming theatrical releases: The Weinstein Company’s “Clerks II”; WB’s “Lady In The Water”; New Line Cinema’s “Snakes On a Plane”; and Universal’s “You, Me and Dupree” and “Miami Vice.” Celador Films touted the DVD release of “The Descent.”

BROUGHT TO YOU BY: Sponsored elements included “AIG Overtime”; “AIG Penalty Kicks”; “Guinness Brilliant World Cup Moments”; “Hyundai Halftime Report”; “Taco Bell Highlights”; “T-Mobile Man of the Match”; and “Vonage World Cup Pre-Game.”

WHAT’S THE SCORE? The following FIFA Official Partners sponsored the scoreboard at the top of the screen during the commercial-free match: adidas, Budweiser, Hyundai, Philips, T-Mobile and Toshiba. Philips and Toshiba also sponsored the scoreboard during the penalty kick phase of the match.

WORLD MUSIC: The opening segment of ABC’s broadcast featured footage of people from around the world playing soccer with U2’s “Where The Streets Have No Name” playing. The closing segment had U2’s “One” playing as highlights of the ’06 World Cup tournament were shown.

PROMOS: ABC aired the following network promos: “The One” (2), “Brothers & Sisters” (1), “Help Me Help You” (1), “Jimmy Kimmel Live!” (1), “One Ocean View” (1), “Six Degrees” (1), “The Nine” (1) and “Ugly Betty” (1). There were five promos for FIFAWorldCup.com.

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