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SBD/Issue 198/Leagues & Governing Bodies
WNBA Nearing Profitability As It Celebrates Tenth Season
Published July 12, 2006
GROWING PAINS: In Minneapolis, Pam Schmid wrote the league “continues to feel growing pains. ... Talent and a growing pool of young female basketball players have yet to translate into profitability for a league some have relegated to permanent ‘second-tier’ status.” Sports Business Group President David Carter said, “The WNBA will never be a big-time, big-money league. ... [It is] a secondary league that delivers modest TV ratings and fan support” (Minneapolis STAR TRIBUNE, 7/9). In N.Y., Harvey Araton wrote, “Generally speaking, women are more likely to watch men play on television than men are to watch women.” Also, the WNBA “must compete in a news-media climate that is overwhelmingly male.” Orender said, “The people in charge of editorial direction don’t cater to all potential readers, and they will ultimately send them elsewhere to get what they want” (N.Y. TIMES, 7/11).
|Leslie (c) Says Start Up Of WNBA
Exceeded Her Expectations
YOUTH OF A NATION: In N.Y., Evan Grossman writes while the All-Star Game “is a celebration of a decade of women’s professional basketball, it is also a pep rally for the future of the league.” The “influx of youth” across the WNBA has some observers “looking forward,” and the group of young players “recognizes that it’s now their job to carry the torch into the next 10 years” (N.Y. POST, 7/12).