SBD/Issue 198/Front Page

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    If you think this is going to be the NBA or get men’s college basketball ratings or baseball ratings, that’s not going to happen. But it’s a good niche and it has to be done at a realistic scale.

    — ESPN/ABC Sports Senior VP/Programming & Acquisitions Len DeLuca, on the WNBA (WASHINGTON POST, 7/12).

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    MLB Expecting Record Revenue In What Selig Calls "Golden Era"

    MLB Commissioner Bud Selig’s assertion of a “golden era” of baseball is difficult to argue with from a business standpoint. League revenues are expected to reach a record $5.2B this year, attendance is on track for another all-time high and the latest rights deals with Turner and Fox feed MLB’s TV coffers through 2013. Also, last night’s All-Star Game posts a 10.6/18 overnight Nielsen rating, an 8.2% increase over last year and its first since ’01.

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    On The Run
    Reggie Bush signs two-year deal with PepsiCo.

    Jugband Blues
    Judge amends Atlanta Spirit ruling to give teams more leeway in signing players.

    Piper At The Gates
    LeBron’s extension shorter than max; other stars from ’03 draft class may follow suit.

    See Emily Play
    WNBA celebrates ten years with tonight’s All-Star Game.

    Have You Got It Yet?
    DC Council approves parking plan for Nats ballpark.

    Wish You Were Here
    NHL.com to debut MySpace- style social networking site before next season.

    Careful With That Axe
    Proposal for MLS Real Salt Lake stadium fails again.

    Us And Them
    USTA launches new campaign around U.S. Open Series.

    Obscured By Clouds
    MLB Cardinals ask politician not to use logo, players on fundraiser invites.

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