Quote of the Day
“If you think this is going to be the NBA or get men’s college basketball ratings or baseball ratings, that’s not going to happen. But it’s a good niche and it has to be done at a realistic scale.”
ESPN/ABC Sports Senior VP/Programming & Acquisitions Len DeLuca, on the WNBA (WASHINGTON POST, 7/12).
- golden era” of baseball is difficult to argue with from a business standpoint. League revenues are expected to reach a record $5.2B this year, attendance is on track for another all-time high and the latest rights deals with Turner and Fox feed MLB’s TV coffers through 2013. Also, last night’s All-Star Game posts a 10.6/18 overnight Nielsen rating, an 8.2% increase over last year and its first since ’01.
Reggie Bush signs two-year deal with PepsiCo.
Judge amends Atlanta Spirit ruling to give teams more leeway in signing players.
At The Gates
LeBron’s extension shorter than max; other stars from ’03 draft class may follow suit.
WNBA celebrates ten years with tonight’s All-Star Game.
Got It Yet?
DC Council approves parking plan for Nats ballpark.
NHL.com to debut MySpace- style social networking site before next season.
With That Axe
Proposal for MLS Real Salt Lake stadium fails again.
USTA launches new campaign around U.S. Open Series.
MLB Cardinals ask politician not to use logo, players on fundraiser invites.