Open Trends: NBC’s U.S. Open Nielsen Ratings

NBC’s weekend coverage of the U.S. Open posted a 3.9/10 two-day average Nielsen rating, down 18.8% from a 4.8/13 last year and the lowest two-day average since at least ’82. The following chart presents NBC’s third- and final-round ratings, as well as two-day and four-day average ratings for the event since ’99 (THE DAILY).

GOLF: U.S. OPEN RATINGS TREND
YR	SAT.	%+/-	SUN.	%+/-	2-DAY AVG. RAT/SHR	%+/-	4-DAY AVG. RAT/SHR	%+/-
'06	3.2/9	-20.0%	4.7/12	-16.1%	3.9/10	-18.8%	3.5/9	-16.7%
'05	4.0/12	-11.1%	5.6/15	1.8%	4.8/13	-4.0%	4.2/12	-4.8%
'04	4.5/13	-2.2%	5.5/15	12.2%	5.0/14	6.4%	4.4/13	4.5%
'03	4.6/13	-23.3%	4.9/13	-44.9%	4.7/13	-37.3%	4.2/12	-34.4%
'02	6.0/17	13.2%	8.9/22	23.6%	7.5/20	21.0%	6.4/18	16.4%
'01	5.3/15	-7.0%	7.2/19	-11.1%	6.2/17	-7.5%	5.5/16	-9.1%
'00	5.7/15	18.8%	8.1/21	19.1%	6.7/17	15.5%	6.0/16	17.6%
'99	4.8/15	——	6.8/19	——	5.8/18	——	5.1/16	——