SBD/Issue 187/Sports Media

Final Nielsen Ratings For Weekend Sports Events

The following lists final Nielsen ratings for weekend sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
USGA: U.S. Open-First Rd.
6/15
NBC
3:00-5:00pm
2.1/6
USGA: U.S. Open-Second Rd.
6/16
NBC
3:00-5:00pm
2.1/6
World Cup: Czech Republic-Ghana (First Rd.)
6/17
ABC
11:30am-2:00pm
2.0/6
World Cup: Italy-U.S. (First Rd.)
6/17
ABC
2:30-5:00pm
4.4/12
Intercontinental Poker Championship
6/17
CBS
5:00-6:00pm
0.9/2
MLB: (Regional Interleague)
6/17
Fox
1:15-4:45pm
1.9/5
AVP: Sacramento Open
6/17
Fox
4:45-6:00pm
0.7/2
USGA: U.S. Open-Third Rd.
6/17
NBC
12:30-7:15pm
3.2/9
NHL Stanley Cup Finals: Hurricanes-Oilers Gm. 6
6/17
NBC
8:00-11:00pm
1.9/4
World Cup: Japan-Croatia (First Rd.)
6/18
ABC
9:00-11:30am
1.7/6
World Cup: Brazil-Australia (First Rd.)
6/18
ABC
11:30am-2:00pm
3.0/9
World Cup: France-South Korea (First Rd.)
6/18
ABC
2:30-5:00pm
2.3/6
"NBA Nation"
6/18
ABC
8:30-9:00pm
3.1/6
NBA Finals: Mavericks-Heat Gm. 5
6/18
ABC
9:00pm-12:45am
9.1/17
Champ Car: Grand Prix Of Portland
6/18
CBS
3:30-6:00pm
0.6/1
NASCAR: Nextel Cup 3M Performance 400^
6/18
Fox
2:30-5:15pm
4.5/11
USGA: U.S. Open-Final Rd.
6/18
NBC
12:30-7:30pm
4.7/12
SHOW
DATE
NET
U.S. AREA
COV AREA
SHR
000s
"Monday Night Baseball": Red Sox-Yankees (Early)
6/5
ESPN
1.3
1.6
3
1412
"Baseball Tonight"
6/5
ESPN
0.8
1.0
2
899
College Softball World Series: Arizona-Northwestern
6/6
ESPN2
0.9
1.1
2
1008
"NCAA Softball Championship Update"
6/6
ESPN2
0.9
1.1
2
957
"The Ultimate Fighter-310"
6/8
SPIKE
1.2
1.4
2
1300
World Cup: Poland-Ecuador
6/9
ESPN2
1.1
1.4
4
1245
World Cup: Germany-Costa Rica
6/9
ESPN2
0.9
1.1
3
1001
"World Cup Live"
6/9
ESPN2
0.9
1.1
3
966
World Cup: Argentina-Ivory Coast
6/10
ESPN2
1.4
1.8
4
1594
NASCAR: Busch Series Federated Auto Parts 300
6/10
FX
1.2
1.4
3
1271
NASCAR: Busch Series Federated Auto Parts 300 Prerace
6/10
FX
0.9
1.1
2
1015
World Cup: Angola-Portugal
6/11
ESPN2
1.3
1.6
4
1417
"Sunday Night Baseball": Indians-White Sox
6/11
ESPN
1.0
1.2
2
1074
"Baseball Tonight"
6/11
ESPN
0.8
1.0
2
897

WORLD CUP: ABC’s coverage of U.S.-Italy was the highest-rated World Cup game since a 5.7/16 for the Brazil-France Championship in ’98. Coverage was up 300% from a 1.1/3 for the comparable U.S.-Poland game in ’02, which was the U.S.’ third game but aired as a replay on a Saturday. Univision earned a 1.7/6 Nielsen rating for coverage of U.S.-Italy. The game delivered 3,027,000 viewers, up 247.4% from 870,000 viewers for the comparable U.S.-Korea game in ’02 and up 89.3% from 1,599,000 viewers for the comparable U.S.-Iran game in ’98. U.S.-Italy was the second-highest rated of the weekend for Univision, trailing Sunday’s Brazil-Australia game which posted a 2.2/6. Univision’s total World Cup coverage is averaging 2,031,000 viewers, up 150.1% from 812,000 for the comparable period in ’02 and up 86.0% from 1,092,000 in ’98 (THE DAILY). TSN and Rogers Sportsnet are averaging 437,000 viewers per game for World Cup coverage, an increase of 59% from an average of 274,000 through the same period during the ’98 event, the last time it was in Europe (TORONTO STAR, 6/22).

U.S. OPEN: For more detailed U.S. Open ratings, see Back of the Book.
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