Greg Norman Enters Joint Venture To Produce Beef Brand

By Scott Hamilton, Staff Writer, SportsBusiness Journal

Greg Norman Adds Beef To Impressive Business Portfolio

Greg Norman has entered into a joint venture with the Australian Agricultural Co. (AAco) to produce a line of premium brand beef. The new venture adds to Norman’s deep business portfolio, which includes real estate development, an apparel line and wineries in Australia as well as the U.S. The first shipment of Greg Norman Australian Prime arrived in America and passed through customs on Wednesday. Licensing agreements are still being worked out, but once distributed, the beef will be available at various country clubs, restaurants and grocery retail outlets. Distribution is being handled by California-based Broadleaf USA. Representatives of Great White Shark Enterprises said Norman is actively involved in the sales and marketing of the product range. That includes setting product line standards and product promotion through selected events and programs.

CHOICE CUT: A pair of top-shelf choices highlight the line: Greg Norman Signature Wagyu, a 350-day, grain-fed cut of Wagyu beef, and Greg Norman Premium, a range of 120-day grain-fed beef. The line also includes 100% Australian beef patties and hot dogs. AAco is Australia’s oldest corporation, founded in 1824. The company has more than 600,000 cattle on 24 stations and feedlots comprising 22 million acres in Australia’s Queensland and Northern Territory provinces. The entire range is USDA-inspected and approved.