SBD/Issue 182/The Back of the Book

ESPN Sports Poll: Interest In U.S. Open At Winged Foot

The ESPN Sports Poll, a service of TNS Sport, asked sports fans, aged 12+, how interested they were in last year’s U.S. Open. Following are those that were at least a little bit interested and very interested in the ’05 U.S. Open, as well as the biggest perceived advertiser of the PGA Tour in ’05 (ESPN Sports Poll).

SPORTS FANS
MALES
FEMALES
PGA TOUR FANS
INTEREST LEVEL
(N=624)
(N=310)
(N=314)
(N=266)
Interested
35.4%
44.8%
26.2%
81.7%
Very Interested
11.1%
16.1%
6.2%
29.5%


BIGGEST PERCEIVED ADVERTISER OF THE PGA TOUR:
PERCEIVED ADVERTISER
(N=2837)
Nike
24.6%
Titleist
19.3%
Buick
14.9%
Callaway
4.0%
ESPN
3.4%
Cadillac
2.8%
Ping
2.4%
ABC
2.2%
CBS
1.6%
General Motors
1.4%

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