Jordan Signs On To Join Johnson's Bobcats

Michael Jordan returns to the NBA as the second-largest investor in Robert Johnson’s Bobcats. Jordan will have the final say on basketball operations for a team that has recently seen its top three business executives vacate their positions and is badly in need of building affinity with a city still not sold on the NBA’s return. While the Bobcats are likely to see a short-term bump in local interest, marketers wonder if the buzz is sustainable. And one columnist notes Jordan’s last stint in personnel management, with the Wizards, was “pretty much a disaster.”

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