THE DAILY’s Three-Part Survey: Reaching The 18-34 Demo

In collaboration with Turnkey Sports and WorkInSports.com, THE DAILY presents the final section of a three-part series of sports-related data from a recent survey of 18-to-34-year-olds about their sports and entertainment preferences. This exclusive data serves as a companion piece to this week’s SportsBusiness Journal In-Depth that examines the 18-34 demo.

A total of 169 participants —- 106 males and 63 females —- responded to questions online from April 7-12 pertaining to the frequency and manner in which they consume sports. Seventy respondents were ages 18-25, while 99 respondents were 26-34. Of the 169 respondents, 131 were single/never married, 33 were married or partnered and 5 were divorced or widowed. The majority of the sample had no children (153 respondents), while twelve had children ages 1-2, and four had children 3-4. The following presents data relating to today’s technology offerings (THE DAILY).

	WHAT IS THE MOST IMPORTANT TECHNOLOGY TO YOUR LIFESTYLE? 18-34 Personal Computer 55.0% Television 23.1% Wireless 8.9% iPod 5.3% PVR 4.1% Blackberry 3.0% Internet Broadband Video 0.6%
	HOW OFTEN DO YOU WATCH SPORTS HIGHLIGHTS ON YOUR WIRELESS? 18-34 Daily 1.8% 3-5 times a week 3.0% Once a week 5.9% Once a month 0.6% Never 88.8%
WHY HAVE YOU NOT WATCHED HIGHLIGHTS ON YOUR WIRELESS?^ (SELECT ALL THAT APPLY) 18-34 M18-34 W18-34 Not clear enough 2.7% 4.2% 0.0% Not interested 31.3% 26.3% 40.0% Other ways to get highlights are better 25.3% 30.5% 16.4% My cell phone does not have the capability 61.3% 61.1% 61.8%

NOTE: ^ = Asked of those participants who responded they had “never” watched sports highlights on their wireless.