Stars In Her Eyes, Hat And Bag: Kung Inks Deal With Teams

Kung Inks One-Year Deal To Endorse Stars, MLB Rangers

Candie Kung, the LPGA’s No. 27 ranked player, has signed a one-year endorsement deal with the Stars and MLB Rangers to adorn her shirts, hats and golf bag with the teams’ logos, marking “the first time an LPGA player has worn apparel featuring MLB and NHL insignias,” according to Bill Nichols of the DALLAS MORNING NEWS. Kung will “feature the Stars until their season ends, then wear Rangers emblems through baseball season.” Terms of the deal were not released, but it will “free Kung from worrying about travel expenses and allow her to expend her energy” on golf. Kung met Stars and Rangers Owner Tom Hicks at a Stars game, “got hooked on hockey and became friends with [Hicks] after trading e-mails.” Kung’s instructor, Adam Schriber, also works with Hicks. Nichols notes, “For Hicks, Kung promotes the Stars and Rangers to different markets. She also adds value to sponsors of both teams because she will make appearances at golf outings, clinics and other functions.” Hicks said, “The golf bag will draw attention with the crowds and on TV. We’re going to find ways to be creative. We want to use Candie to reach a broad base of fans” (DALLAS MORNING NEWS, 4/20).