SBD / Issue 140 / Leading Sports Licensors In '04 Sales

SBD/Issue 140/The Back of the Book

SGMA: Leading Sports Licensors In Terms Of ’04 Retail Sales

Published April 12, 2006

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The following presents the leading sports licensors based on ’04 retail sales in the U.S. and Canada, with comparisons to ’03, according to SGMA’s “The State Of The Industry 2006” report. With the lockout taking place after the ’03-04 season, the NHL was the only licensor to see retail sales decline year-to-year (SGMA).

SPORTS LICENSORS' RETAIL SALES
RK
LICENSOR
'04 SALES
'03 SALES
%+/-
1) NFL
$2.95B
$2.75B
7.3%
2) MLB
$2.90B
$2.75B
5.5%
3) All Colleges
$2.85B
$2.75B
3.6%
4) NBA
$2.25B
$2.20B
2.3%
5) NASCAR
$1.15B
$1.15B
0.0%
6) NHL
$0.45B
$0.95B
-52.6%

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Related Topics:

NHL, SGMA, The Back of the Book

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