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SBD/Issue 123/Sports Media
Final Nielsen Ratings From Weekend Sports Events
Published March 17, 2006
The following lists final Nielsen ratings for weekend sports events (THE DAILY).
COLLEGE HOOPS: CBS’ Saturday coverage of the Conference USA final was the lowest-rated ever. CBS’ Iowa-Michigan State Big Ten semifinal coverage on Saturday was down 30.4% from a 2.3/6 for Illinois-Minnesota last year and was the lowest-rated Big Ten semifinal since a 1.5/5 for Illinois-Purdue in ’97. The Ohio State-Indiana semifinal in the late window was down 4.5% from a 2.2/5 for Wisconsin-Iowa last year. The net’s Sunday coverage of the Iowa-Ohio State championship was down 13.3% from a 3.0/6 for Illinois-Wisconsin last year. CBS’ UCLA-California Pac-10 Championship on Saturday was the lowest-rated Pac-10 final since the event premiered on CBS in ’02. This year’s final was down 13.0% from a 2.3/5 for Washington-Arizona last year. CBS’ coverage on Sunday of the Florida-South Carolina SEC Championship was down 40.0% from a 2.5/6 for Florida-Kentucky in ’05 and was the lowest-rated SEC final since the event premiered on CBS in ’96 (THE DAILY).
WEEKEND TV: Fox’ coverage of the NASCAR Nextel Cup UAW-DaimlerChrysler 400 was down 3.1% from a 6.4/14 in ’05, but up 6.9% from a 5.8/14 in ’04....ABC’s coverage of Cavaliers-Heat in the early window on Sunday was up 28.6% from a 1.4/4 for Mavericks-T’Wolves last year, while regional NBA coverage in the late window was up 11.1% from a 1.8/4 for Rockets-Kings in ’05....NBC posted its lowest PGA Tour Honda Classic two-day average Nielsen rating ever. Third-round coverage was down 11.8% from a 1.7/4 last year, while final-round coverage was down 12.0% from a 2.5/6. Both rounds were the lowest-rated ever for the event....NBC’s week six AFL coverage was down 10.0% from a 0.9/2 for the comparable week last year (THE DAILY).
WBC: Through eight World Baseball Classic games, ESPN is averaging a 0.8/ (730,000) cable rating. Through 19 games, ESPN2 is averaging a 0.6/ (522,000). ESPN’s coverage of four live games is averaging a 1.0/ (930,000), while ESPN2’s coverage of 10 live games is averaging a 0.8/ (762,000). The U.S.’ loss to Korea, which started at 1:00am ET on tape delay, posted a 0.4 on ESPN2 (THE DAILY).
NOTES: ESPN’s premiere of the EOE documentary “Through the Fire” on Sunday from 8:00-10:00pm ET averaged a 1.3 rating (MULTICHANNEL.com, 3/14)....HBO’s season premiere of “The Sopranos” last Sunday from 9:00pm-10:00pm drew a 19.2/25 cable rating and 9.5 million viewers, a 21.5% drop from the 12.1 million viewers who watched the previous season premiere in ’04 (MULTICHANNEL.com, 3/14).
Return to top
|
SHOW
|
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
|
NCAA
C-USA Final: Memphis-UAB
|
3/11
|
CBS
|
11:30am-1:30pm
|
1.3/4
|
|
NCAA
Big Ten Semis: Iowa-Michigan State
|
3/11
|
CBS
|
1:30-3:45pm
|
1.6/4
|
|
"Road
To The Final Four Bridge"
|
3/11
|
CBS
|
3:45-4:00pm
|
1.8/5
|
|
NCAA
Big Ten Semis: Ohio State-Indiana
|
3/11
|
CBS
|
4:00-6:15pm
|
2.1/5
|
|
NCAA
Pac 10 Final: UCLA-Cal
|
3/11
|
CBS
|
6:15-8:15pm
|
2.0/4
|
|
PGA
Tour: Honda Classic-Third Rd.
|
3/11
|
NBC
|
3:00-6:00pm
|
1.5/4
|
|
"NBA
Nation"
|
3/12
|
ABC
|
12:30-1:00pm
|
1.0/3
|
|
NBA:
Cavaliers-Heat
|
3/12
|
ABC
|
1:00-3:45pm
|
1.8/5
|
|
NBA:
(regional)
|
3/12
|
ABC
|
3:45-6:15pm
|
2.0/4
|
|
"Road
To The Final Four"
|
3/12
|
CBS
|
12:00-1:00pm
|
1.0/3
|
|
NCAA
SEC Final: Florida-South Carolina
|
3/12
|
CBS
|
1:00-3:00pm
|
1.5/4
|
|
"Road
To The Final Four Bridge"
|
3/12
|
CBS
|
3:00-3:30pm
|
1.4/3
|
|
NCAA
Big Ten Final: Iowa-Ohio State
|
3/12
|
CBS
|
3:30-5:30pm
|
2.6/6
|
|
"Road
To The Final Four"
|
3/12
|
CBS
|
5:30-6:00pm
|
3.0/6
|
|
NCAA
Men's Tournament Selection Show
|
3/12
|
CBS
|
6:00-7:00pm
|
4.6/9
|
|
AFL:
(regional)
|
3/12
|
NBC
|
12:00-3:00pm
|
0.9/2
|
|
PGA
Tour: Honda Classic-Final Rd.
|
3/12
|
NBC
|
3:00-6:00pm
|
2.2/5
|
|
NASCAR:
Nextel Cup UAW-DaimlerChrysler 400 Prerace
|
3/12
|
Fox
|
4:00-4:45pm
|
4.2/9
|
|
NASCAR:
Nextel Cup UAW-DaimlerChrysler 400
|
3/12
|
Fox
|
4:45-7:45pm
|
6.2/12
|
|
SHOW
|
DATE
|
NET
|
U.S. AREA
|
COV
AREA
|
SHR
|
000s
|
|---|---|---|---|---|---|---|
| NCAA Basketball: Pittsburgh-West Virginia |
2/27
|
ESPN
|
1.1
|
1.3
|
2
|
1177
|
| NCAA Basketball: Oklahoma State-Oklahoma |
2/27
|
ESPN
|
1.0
|
1.2
|
2
|
1103
|
| Ultimate Fighter Unleashed |
2/27
|
SPIKE
|
0.9
|
1.1
|
2
|
969
|
| NCAA Basketball: Illinois-Minnesota |
2/28
|
ESPN
|
0.9
|
1.1
|
2
|
980
|
| NCAA Basketball: Duke-Florida State |
3/1
|
ESPN
|
1.5
|
1.8
|
3
|
1654
|
| NBA: 76ers-Rockets |
3/1
|
ESPN
|
0.9
|
1.1
|
2
|
1011
|
| NBA: Mavericks-Spurs |
3/2
|
TNT
|
1.3
|
1.6
|
3
|
1449
|
| NBA: Cavaliers-Bulls |
3/2
|
TNT
|
0.8
|
1.0
|
2
|
923
|
| PGA Tour: Ford Doral Championship-Second Rd. |
3/3
|
USA
|
0.8
|
1.0
|
3
|
936
|
| NBA: Wizards-76ers |
3/3
|
ESPN
|
0.8
|
1.0
|
2
|
896
|
| NCAA: UNC-Duke |
3/4
|
ESPN
|
2.8
|
3.5
|
6
|
3134
|
| "College GameDay Basketball" |
3/4
|
ESPN
|
1.0
|
1.3
|
2
|
1139
|
| NCAA West Coast Semis: San Diego-Gonzaga |
3/5
|
ESPN2
|
0.9
|
1.1
|
2
|
947
|
COLLEGE HOOPS: CBS’ Saturday coverage of the Conference USA final was the lowest-rated ever. CBS’ Iowa-Michigan State Big Ten semifinal coverage on Saturday was down 30.4% from a 2.3/6 for Illinois-Minnesota last year and was the lowest-rated Big Ten semifinal since a 1.5/5 for Illinois-Purdue in ’97. The Ohio State-Indiana semifinal in the late window was down 4.5% from a 2.2/5 for Wisconsin-Iowa last year. The net’s Sunday coverage of the Iowa-Ohio State championship was down 13.3% from a 3.0/6 for Illinois-Wisconsin last year. CBS’ UCLA-California Pac-10 Championship on Saturday was the lowest-rated Pac-10 final since the event premiered on CBS in ’02. This year’s final was down 13.0% from a 2.3/5 for Washington-Arizona last year. CBS’ coverage on Sunday of the Florida-South Carolina SEC Championship was down 40.0% from a 2.5/6 for Florida-Kentucky in ’05 and was the lowest-rated SEC final since the event premiered on CBS in ’96 (THE DAILY).
WEEKEND TV: Fox’ coverage of the NASCAR Nextel Cup UAW-DaimlerChrysler 400 was down 3.1% from a 6.4/14 in ’05, but up 6.9% from a 5.8/14 in ’04....ABC’s coverage of Cavaliers-Heat in the early window on Sunday was up 28.6% from a 1.4/4 for Mavericks-T’Wolves last year, while regional NBA coverage in the late window was up 11.1% from a 1.8/4 for Rockets-Kings in ’05....NBC posted its lowest PGA Tour Honda Classic two-day average Nielsen rating ever. Third-round coverage was down 11.8% from a 1.7/4 last year, while final-round coverage was down 12.0% from a 2.5/6. Both rounds were the lowest-rated ever for the event....NBC’s week six AFL coverage was down 10.0% from a 0.9/2 for the comparable week last year (THE DAILY).
WBC: Through eight World Baseball Classic games, ESPN is averaging a 0.8/ (730,000) cable rating. Through 19 games, ESPN2 is averaging a 0.6/ (522,000). ESPN’s coverage of four live games is averaging a 1.0/ (930,000), while ESPN2’s coverage of 10 live games is averaging a 0.8/ (762,000). The U.S.’ loss to Korea, which started at 1:00am ET on tape delay, posted a 0.4 on ESPN2 (THE DAILY).
NOTES: ESPN’s premiere of the EOE documentary “Through the Fire” on Sunday from 8:00-10:00pm ET averaged a 1.3 rating (MULTICHANNEL.com, 3/14)....HBO’s season premiere of “The Sopranos” last Sunday from 9:00pm-10:00pm drew a 19.2/25 cable rating and 9.5 million viewers, a 21.5% drop from the 12.1 million viewers who watched the previous season premiere in ’04 (MULTICHANNEL.com, 3/14).
