CBS Drawing Attention For Free Online NCAA Tourney Offerings

As the NCAA men’s basketball tournament gets underway, employers are wary of CBS’ free online offerings, and some are even instituting mechanisms to prevent their workers from watching games during office hours. Whether this takes a significant bite out of the online audience is doubtful (at tip of the first game, there were almost 95,000 people in CBS’ “waiting room”), but in any case, CBS’ initiative is being called a “watershed event” and a forerunner to other big sports events moving content to the Internet.

Posting Up
MLB approves two Atlanta- based groups to enter negotiations to buy Braves.

In The Paint
Nassau County selects Charles Wang’s $1.5B plan to develop area around Coliseum.

Power Forward
Wieden & Kennedy’s first campaign for Nike in China reverses trend of using star endorsers.

Scorer’s Table
Golf Digest Cos. continue holdout despite revised LPGA media credential policy.

Cinderella Story
Polo Ralph Lauren adds Morgan Pressel to roster of endorsers.

Drive & Dish
THE DAILY goes one-on-one with The Marketing Arm CEO Ray Clark.

Pick & Roll
SI’s Peter King floats Ravens President Dick Cass as solid candidate to replace Tagliabue.