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SBD/Issue 121/Facilities & Venues
Luxury Suites At New Busch Stadium Sold Out For Next Decade
Published March 15, 2006
SPONSORS & ADVERTISERS: The ST. LOUIS BUSINESS JOURNAL’s Anna Jones reports most advertisers and sponsors are following the Cardinals to the new ballpark. Returning sponsors include Hardee’s, which will have two branded concessions, and Bank of America, which will sponsor in-stadium replays. McDonald’s will also keep its Big Mac Land, which will be located in the left-field section of the ballpark but will not be completed until midseason. Anheuser-Busch, BofA and Coca-Cola are the “top sponsors, all holding exclusive sponsorships in their respective categories,” although the Cardinals declined to disclose the values of those deals. Other returning exclusive sponsors include Ford, AT&T, MasterCard, Casino Queen and BJC Health Systems. Cardinals Senior VP/Sales & Marketing Dan Farrell said that, there will be an “overall increase in advertising and sponsorship revenue, but he declined to estimate how much” (ST. LOUIS BUSINESS JOURNAL, 3/10 issue).
| Build-A-Bear Planning To Open
Store At New Busch Stadium
CAR RACE: Also in St. Louis, Rick Desloge reports after 18 years of Ford serving as the exclusive auto sponsor on Cardinals radio broadcasts, Chevrolet will also air ads this season. Johnny Londoff Chevrolet President John Londoff Jr. said that 45 local Chevrolet dealers “doubled their advertising commitment to spend about $1[M] for the season.” Auffenberg Enterprises President and St. Louis Ford Dealers Association member Jamie Auffenberg said the exclusive radio package “doesn’t exist any longer.” The change coincides with the move of the team’s radio broadcasts from KMOX-AM to KTRS-AM (ST. LOUIS BUSINESS JOURNAL, 3/10 issue).