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SBD/Issue 103/Olympics
Olympic Names & Faces: Disney Re-signs Michelle Kwan
Published February 16, 2006
Walt Disney Co. has re-signed U.S. figure skater Michelle Kwan to a multi-year deal. Kwan may appear in ads, promos and PSAs for the company, as well as make guest appearances on original programming and personal appearances at Disney events. Kwan, who was named the Most Marketable U.S. Olympian heading into the Turin Olympics in a survey commissioned by THE DAILY, withdrew from competition earlier this week due to injury (THE DAILY).
THE MAGNANIMOUS JOEY CHEEK: After Gold Medal-winning U.S. speedskater Joey Cheek on Tuesday challenged his sponsors, Nike and Oakley, to match his $25,000 donation to the Right To Play charity, Nike announced that it will contribute $30,000 “worth of equipment and clothing” to the cause. An Oakley rep did not return a phone message (L.A. TIMES, 2/16). Gap Inc. will also match Cheek’s $25,000 contribution (THE DAILY).
ARMOUR ALL: U.S. freestyle skier Jeremy Bloom, who failed to medal in yesterday’s moguls competition, “pulled off his U.S. ski gear and put on a gray Under Armour” shirt after his post-race interviews yesterday. Bloom, who is heading to Indianapolis for the NFL Combine, has an endorsement deal with Under Armour (INDY STAR, 2/16).
PIPE DREAMS: U.S. snowboarders Hannah Teter and Gretchen Bleiler, who won halfpipe Gold and Silver Medals, respectively, have been named honorary starters for the Daytona 500, which will be broadcast on NBC. James Caan, a cast member on NBC’s “Las Vegas,” was named grand marshal (USA TODAY, 2/16).
STONE ROSES: CNBC’s “On The Money” last night reported on the Ana Arce Team Sponsorship Calendar 2006, which features nude and scantily-clad female curlers. The Curling News has sold 2,500 copies of the calendar (CNBC, 2/15). The calendar is featured in the “Grapevine” section of Playboy’s March issue. Playboy editor Josh Robertson said when he saw the calendar, “It became clear that the lady curlers are the beauties to beat in Torino. Move over, figure skaters” (TORONTO STAR, 2/16). In N.Y., Tim Wendel in a Style section report notes NBC and its cable outlets plan to air 26 curling matches from Turin, 15 of them live, with 90 total hours of curling. Curling enthusiasts hope U.S. Olympians Cassie Johnson and her sister, Jamie, “will not only draw more television viewers but also inspire them to take up the sport” (N.Y. TIMES, 2/16).
JOHNNY CAT: U.S. figure skater Johnny Weir, when asked about the “disapproving reactions to his over-the-top, lip-gloss-wearing ways,” said, “I know that a lot of people, especially the more Republican-style people, are very afraid of what I mean to the sport. ... I’m not going to be the shiny, sparkly, flower-holding figure skater. My critics can eat it” (N.Y. DAILY NEWS, 2/16).
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| Nike Answers Cheek’s Call To Action |
ARMOUR ALL: U.S. freestyle skier Jeremy Bloom, who failed to medal in yesterday’s moguls competition, “pulled off his U.S. ski gear and put on a gray Under Armour” shirt after his post-race interviews yesterday. Bloom, who is heading to Indianapolis for the NFL Combine, has an endorsement deal with Under Armour (INDY STAR, 2/16).
PIPE DREAMS: U.S. snowboarders Hannah Teter and Gretchen Bleiler, who won halfpipe Gold and Silver Medals, respectively, have been named honorary starters for the Daytona 500, which will be broadcast on NBC. James Caan, a cast member on NBC’s “Las Vegas,” was named grand marshal (USA TODAY, 2/16).
STONE ROSES: CNBC’s “On The Money” last night reported on the Ana Arce Team Sponsorship Calendar 2006, which features nude and scantily-clad female curlers. The Curling News has sold 2,500 copies of the calendar (CNBC, 2/15). The calendar is featured in the “Grapevine” section of Playboy’s March issue. Playboy editor Josh Robertson said when he saw the calendar, “It became clear that the lady curlers are the beauties to beat in Torino. Move over, figure skaters” (TORONTO STAR, 2/16). In N.Y., Tim Wendel in a Style section report notes NBC and its cable outlets plan to air 26 curling matches from Turin, 15 of them live, with 90 total hours of curling. Curling enthusiasts hope U.S. Olympians Cassie Johnson and her sister, Jamie, “will not only draw more television viewers but also inspire them to take up the sport” (N.Y. TIMES, 2/16).
JOHNNY CAT: U.S. figure skater Johnny Weir, when asked about the “disapproving reactions to his over-the-top, lip-gloss-wearing ways,” said, “I know that a lot of people, especially the more Republican-style people, are very afraid of what I mean to the sport. ... I’m not going to be the shiny, sparkly, flower-holding figure skater. My critics can eat it” (N.Y. DAILY NEWS, 2/16).
