SBD/Issue 90/The Back of the Book

Scarborough Research: AFL Fan Demographics

With the AFL season kicking off this weekend, the following presents Scarborough Research data detailing AFL fan demographics, indexed to U.S. adults, aged 18-plus. For example, AFL fans are 52% more likely to be men than the U.S. population as a whole. Data was taken from February ’04 through March ’05 (Scarborough Research).

SCARBOROUGH RESEARCH: AFL FAN DEMOGRAPHICS
DEMOGRAPHICS
ADULTS
AFL FANS
INDEX
Total
100%
100%
100
GENDER
Men
48%
74%
152
Women
52%
26%
51
AGE
18-24
13%
16%
124
25-34
18%
20%
114
35-44
20%
22%
111
45-54
19%
19%
100
55-64
13%
11%
84
65+
17%
11%
67
RACE
White
83%
76%
91
Black/African American
12%
19%
163
Asian
2%
2%
89
Other
3%
3%
114
Hispanic
12%
12%
93
HHI
<$25K
16%
15%
98
$25-$35K
14%
13%
93
$35-$50K
22%
23%
106
$50-$75K
19%
20%
104
$75K+
30%
29%
98
BLUE/WHITE COLLAR
White Collar
41%
39%
96
Blue Collar
25%
34%
133

Return to top

Related Topics:

The Back of the Book

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug