SBD/Issue 90/The Back of the Book

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  • Scarborough Research: AFL Fan Demographics

    With the AFL season kicking off this weekend, the following presents Scarborough Research data detailing AFL fan demographics, indexed to U.S. adults, aged 18-plus. For example, AFL fans are 52% more likely to be men than the U.S. population as a whole. Data was taken from February ’04 through March ’05 (Scarborough Research).

    SCARBOROUGH RESEARCH: AFL FAN DEMOGRAPHICS
    DEMOGRAPHICS
    ADULTS
    AFL FANS
    INDEX
    Total
    100%
    100%
    100
    GENDER
    Men
    48%
    74%
    152
    Women
    52%
    26%
    51
    AGE
    18-24
    13%
    16%
    124
    25-34
    18%
    20%
    114
    35-44
    20%
    22%
    111
    45-54
    19%
    19%
    100
    55-64
    13%
    11%
    84
    65+
    17%
    11%
    67
    RACE
    White
    83%
    76%
    91
    Black/African American
    12%
    19%
    163
    Asian
    2%
    2%
    89
    Other
    3%
    3%
    114
    Hispanic
    12%
    12%
    93
    HHI
    <$25K
    16%
    15%
    98
    $25-$35K
    14%
    13%
    93
    $35-$50K
    22%
    23%
    106
    $50-$75K
    19%
    20%
    104
    $75K+
    30%
    29%
    98
    BLUE/WHITE COLLAR
    White Collar
    41%
    39%
    96
    Blue Collar
    25%
    34%
    133

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