SBD/Issue 90/Sports Media

Media Notes

HBO Sports President Ross Greenburg cited two factors for boxing’s waning TV audience, with the first being a “lack of breakthrough personalities.” Greenburg: “I think we are just one Tiger Woods away from this sport being reawakened.” Greenburg added that the second factor is that promoters “often choose the quick hit of a [PPV] payoff over the lesser money but bigger audiences of” shows like HBO’s World Championship Boxing. Greenburg said, “I think the 300,000-buy [PPV] event is killing the sport. I think promoters and managers are getting short-term greedy” (Neil Best, NEWSDAY, 1/27).

IN TUNE: ESPN and ABC Sports will make daily video highlights and Gold Medal runs from Winter X Games 10 available for download on iTunes the day after completion. Archival content from Winter X Games 9 will be available beginning Saturday, as will profiles from the “SportsCentury” series, “This is SportsCenter” commercials and episodes of EOE’s “Streetball” (ESPN).

NEW IDENTITY: In Miami, Barry Jackson notes ABC Sports is dropping its coverage of the NFL, all BCS bowl games except for the Rose Bowl and all but the British Open from its golf coverage after ’06. ESPN/ABC Sports Senior VP/Programming & Acquisitions Len DeLuca said the “identity we’re starting and working on today is based on three pillars” — the NBA, college football and NASCAR starting in ’07. DeLuca “confirmed ABC saw more upside in reacquiring NASCAR than continuing to carry the PGA Tour” (MIAMI HERALD, 1/27).

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ABC, ESPN, HBO, NASCAR, NBA, NFL, PGA Tour, Media, Walt Disney

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